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Copywriting-ul este cheia pentru stabilirea unei strategii de content marketing care te va ajuta să ajungi la clienții de astăzi în mod immediate și eficient.O alta tehnica vitala de copywriting este sa-ti faci continutul lizibil. Cititorii ar trebui sa poata ingera punctele cheie dintr-o privire. Foloseste marcatori si subtitluri pentru a evi